Something about online shopping
Monday, November 27th, 2006
I was basically shopping online for Red Curtain Trilogy DVD set today, something I wanted for my collection for quite a while… I am absolutely in love with Baz Luhrmann’s Romeo And Juliet and Moulin Rouge (though haven’t seen his early work Strictly Ballroom yet), so £16 price tag seemed very lucrative to me and following my human nature which always wanna buy something on the weekend I thought it was the right time for it (my “weekend allowance” remained still untouched :).
The choice of e-shops was narrowed to two megagiants: hmv and Virgin, and not hesitating much I started the checkout with hmv. And then in the middle of the process I started getting sort of “Some sort of error. Please return in few moments” message. And this was almost the end for me as a client of hmv. Since Virgin offered pretty much the same price I was almost ready to turn my back on top dog and go to their rivals and it was literally the last moment when luckily for hmv, its checkout was up and running and I finished my order.
So, as South Park’s Kyle would say: “I’ve learned a lesson today”. With e-commerce until you have something totally different or significantly cheaper in your shop, your buyers will go to your competitors right the very second your website is down or something. There is no such words as “patience” and loyalty on the net. And i guess never will be.
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