Unzip me
Product packaging. So often remarkably excessive and ‘not smart’. Waste of money, waste of space and non-recyclable most of the time. Some companies are getting it right nowadays, but still there are many more, which don’t seem to care. Just have a look inside your bin.
No wonder I have respect for the companies that do their best trying to minimize the environmental damage with their products. Or at least do something, since it’s not possible to become green and sustainable overnight, after hundreds of years of not caring about these issues at all. And I appreciate it even more when they do it with a style (and a sense of humor). And look what I found on the side of my yoghurt today:
Isn’t it cute? For me it’s a good example of marrying design and functionality. It’s a small thing, but hey, small things do matter.
The way it’s done actually reminds me of packaging of everyone’s favorite Innocent Smoothies with they cute witty comments on the boxes. By the way, here is the latest one, probably not as cute as ever, but still quite enjoyable.
So yeah, that little feature of youghurt packaging definitely wins me if the range of yoghurts is presented (even if it’s just a smart marketing of an evil corporation, which, and I hope it is not). Besides, the yoghurt itself tastes good.
Oh, in case you are wondering what I have I used the yoghurt for, here is a picture. A bit of a food porn for you. Yummy.
