Website design and build for a music festival in London
Last week I’ve launched a new website for a music festival in London, Brick Lane Takeover, an event organized and sponsored by Macmillan Cancer Support, a big UK charity organization.
Macmillan maintains a very strong corporate identity on print and in digital, and this was the biggest challenge, when building the website (together with the time constrains, which is a very common thing in our industry). You can have 3 colours, and all of them are… green. Literally. Light green, green and dark green. Not much, huh. The same goes with the typefaces – a very limited number with no chance for variation. No wonder the design went through a number of revisions :)
Hopefully, I have managed to incorporate those guidelines without loosing the very spirit of the event – youthful, bold and loud. Actually, it turned up to be too ‘bold’ and too ‘loud’ – I had made a mistake of creating it on 17” laptop where everything looked balanced and legible, but when we opened the site on a more typical monitor… OMG!! everything was HUUUUGE, so I had to hastily change the size of the most of the graphics on the website. Lesson learned.
The website and its Content Management System were built using glorious WordPress, an amazing open-source framework, but that does not mean that I hadn’t had my share of banging-my-head-against-the-wall moments :)
Enjoy the website – www.bricklanetakeover.org.uk, hope you will like it. And maybe buy a tickets and go to see the bands live…